The brand you are building is your spiritual transformation.

Speaks For Trees helps brands create storytelling that raises startup valuations and turns founders’ personal brands into cultural forces.

10+ Startups Accelerated

25+ Personal Brands Crafted

What we achieved for our clients.

1M+ views

70+ Youtube episodes scaled luxury brand into EU flagship design store.

180k reels

Accelerated a mushroom brand to Series A in 4 months. IPO in sight.

33+ episodes

Produced podcasts for a wellness leader in 3 months that unlocked brand collabs with The Standard Miami and Paradise Farms.

210K+ LinkedIn reach

40 personal branding episodes generated 210K+ LinkedIn reach for a SaaS pharma founder.

2 luxury homes sold

Property films we created helped a realtor sell 2 multimillion-dollar homes.

Startups SFT Helped Grow

Eons

Eons is a functional mushroom supplement brand based in Austin. SFT served as creative director for the entire brand, from packaging design to retail and social experiences. We accelerated Eons’ growth, leading to a successful seed investment and setting them on the path to an IPO.

Yendou

Yendou is a Berlin-based CRM software brand focused on accelerating clinical trial operations for cancer treatments. SFT served as the creative brand and media director, elevating their image to attract high-ticket clients and leading an internal team image transformation.

Diseno

Diseno is a multi-brand luxury design showroom in Istanbul, showcasing over 50 international luxury brands across furniture, lighting, and accessories. As SFT’s longest-running client — over 5 years of collaboration — we led full strategic brand content creation. We produced 70+ YouTube episodes with 1M+ views, scaling their 500 m² showroom to a 2,100 m² European flagship and building the most viewed Instagram channel in its local scene.

Nuvata

Nuvata is a wellness startup in Los Angeles, known for its plant-based formulas that deliver premium THC products. We designed and ran Nuvata’s entire communication touchpoints and built their content machine.

Microdose

Microdose is a prominent health conference on longevity in the US, featuring major figures like Mike Tyson, Paul Stamets, Dave Asprey, and Bryan Johnson. SFT helped Microdose expand its brand into compelling science documentaries, filming from Miami to Malta to bring their platform to life through digital storytelling.

Meditopia

Meditopia is one of the most downloaded meditation apps in Brazil, Japan, Russia, and Turkey. We developed their first international content and strategy, expanding their reach across multiple territories.

Personal Brands SFT Crafted

For years, Mu was the right hand of founders who shaped entire industries — from Efe Cakarel at Mubi, who reimagined streaming cinema, to Bunyamin Aydin at Les Benjamins, who defined the luxury streetwear code of the East. Mubi is now valued at a billion dollars, while Les Benjamins is worth millions and has stores around the world. Both brands are still operating on the same brand DNA Mu helped to create. Today, he applies that same spirit to elevate founders’ and executives’ personal brands. Here are some of the founder journeys SFT supported across the globe.

Irina Vlada

Miami

Irina Vlada is a thought leader on psychedelics, ketamine therapy, addiction, and alternative medicine lifestyles. We run her entire content machine, producing over 100 short reels to expand her influence in the US wellness scene.

Alex Wolfe

Austin

Alex Wolfe is a founder on a mission to educate the world on the healing powers of mushrooms. We produced 33+ reels to build his personal brand, making him a key figure in the Austin wellness scene.

Zina Sarif

Berlin

Zina Sarif is a founder on a mission to cure cancer through her SaaS brand. We produced 40+ episodes and generated 210K reach on her LinkedIn profile, establishing her as a key figure in global clinical trial pharmaceuticals.

Yalcin Gulen

Istanbul

Yalcin Gulen is the CEO and owner of the most respected design showroom in Istanbul. We transformed his business personality into a key design figure not just in Istanbul but across Europe, producing 70+ long-format YouTube episodes. He conducted interviews with top designers such as Tom Dixon and Patrizia Moroso.

Martin de Bókay

Arizona

Martin de Bókay is an up-and-coming realtor in Arizona. We produced 10+ episodes for his listings, helping him sell two luxury properties in the region.

Nina Patrick

Lisbon

Nina Patrick is a leading longevity expert in Europe, particularly in the Lisbon scene. She runs a weekly longevity podcast on LinkedIn, and we created a unique film to promote her work.

Nicolle Hodges

Toronto

Nicolle Hodges is a thought leader on intimacy, defining herself as a sexual freedom philosopher. SFT helped her build a business model in her super-unique niche.

Fabien Malgrand

Paris

Fabien Malgrand is a holistic mentor with years of experience in Chinese medicine, hypnosis, yoga, shamanism, and spirituality. We created a unique film series to expand his training retreat center, Unisun Academy, which aims to help 10 million people reconnect with themselves and life.

How Sft Works

[1]

Starts with Discovery Call

We begin by listening. Your startup brand and personal brand are deeply connected. We study your vision to see if you want to expand your brand alone or with your personal presence. Then, we shape the cultural conversation with a strong mood plan.

[2]

Brand DNA

We craft a brand narrative that fuses your founder essence with market resonance — an identity that transcends trends.

[3]

Growth Content Machine

We produce cinematic organic content and digital assets that amplify your story, scaling your presence across the channels that matter.

[4]

Acceleration

Once we’ve established growth, we fine-tune what resonates with your market. Then we go back and amplify it further — turning your brand into a cultural force that attracts talent, investment, and new opportunities.

Storytelling + Style + Soul + Growth.

About The Founder

Mu Tunc has invested +17 years in the realm of startups, film production and personal branding, mastering the art of strategic brand building.

He began his career at McCann, leading campaigns for major brands such as Coca-Cola, Intel, L’Oréal, and Mastercard. He then served as brand director for startups including MUBI, a streaming service, and Les Benjamins, a luxury streetwear brand — helping their founders build brand DNAs and personal identities.

Mu also directed and produced two acclaimed independent films. Both films became the first in their respective genres and were streamed on Netflix and Amazon Prime.

His first feature was regarded as the first punk film of Turkey, and his second became the first Turkish docu-feature on Netflix.

In addition, he produced music films for American, European and Israeli artists and which premiered on New York Times, i-D Vice, NPR, Vogue Italia, Pitchfork, GQ Portugal.

He is a passionate advocate for the integration of alternative medicine into mainstream healthcare. He created the documentary “WOD,” featuring prominent figures like Paul Stamets, Dr. Gabor Maté, Dennis McKenna — and contributed to the third wave of the holistic health movement in the US.

Mu currently expands Speaks For Trees and is in the process of writing a spiritual book on branding for start-ups.